London Business News | Londonlovesbusiness.com
6 months agoMarketing
Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter
Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year.
Despite being digital natives, 88% of Gen Z shoppers plan to visit a physical store during the Christmas shopping period.
Click and collect is popular among Gen Z shoppers, with 68% planning to use it during the festive shopping period. [ more ]