Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter
Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year.
Despite being digital natives, 88% of Gen Z shoppers plan to visit a physical store during the Christmas shopping period.
Click and collect is popular among Gen Z shoppers, with 68% planning to use it during the festive shopping period.
Retailers Will Use Tech to Create a Seamless Black Friday Shopping Experience
Integrating various tech solutions in-store allows retailers to build stronger relationships with customers and improve inventory management.
An integrated experience in-store provides easily accessible product information, inventory data, and convenience to customers, empowering them and driving spending.